Marketing

InterGlobal Welcomes Olivia Culver: Dallas TikTok Star Joins Us!

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InterGlobal Team
February 18, 2026 8 min read
Screenshot 2026 02 18 at 6.40.44 PM

Ever scrolled through TikTok and thought, "Wow, that's how you connect with Gen Z"? That's exactly what we thought when we discovered Olivia Culver. And now, we're beyond thrilled to announce that Olivia is joining the InterGlobal team!

Here at InterGlobal, we're always looking for fresh perspectives and innovative approaches to web design, branding, and overall digital marketing. And in 2026, understanding the TikTok landscape isn't just a "nice-to-have" – it's essential. Olivia brings a deep understanding of what resonates with younger audiences, a skill that's becoming increasingly valuable for our clients in Dallas and beyond.

60% of Gen Z prefers video platforms like TikTok and YouTube

Why Olivia? Why Now?

What made Olivia stand out? It wasn't just her impressive follower count (though that's definitely a plus!). It was her ability to create engaging, authentic content that truly connects with her audience.

She understands the nuances of the platform, the trends that matter, and, most importantly, how to tell a story in a compelling way – all in under 60 seconds (sometimes!).

Understand Your Audience

Knowing what Gen Z wants is half the battle. Olivia excels at identifying these trends.

Create Authentic Content

Forget the hard sell. Gen Z values authenticity, and Olivia delivers this in spades.

For businesses in the Dallas-Fort Worth area, this is huge. Think about it: are you really reaching the next generation of customers? Are you speaking their language?

If you're relying solely on traditional marketing methods, the answer is likely no. That's where Olivia comes in. She helps us bridge that gap, ensuring that our clients' messages are not only heard but also resonate with this vital demographic.

What Olivia Brings to InterGlobal (and Our Clients)

Olivia's expertise extends far beyond simply creating viral videos. She understands the entire TikTok ecosystem, from algorithm optimization to influencer marketing. Here’s how she's already impacting our work:

Trend Forecasting

Predicting and capitalizing on emerging TikTok trends before they go mainstream.

Community Building

Fostering genuine connections with followers and building a loyal online community.

For example, we're currently working with a local restaurant in Deep Ellum to revamp their TikTok strategy. Before Olivia's arrival, their videos were getting minimal views and engagement.

Now, with her guidance, they're creating content that's not only visually appealing but also aligned with the latest TikTok trends. The results have been remarkable – a significant increase in followers, engagement, and, most importantly, foot traffic to the restaurant.

The Future of Marketing: It's All About Authenticity

#tiktok #oliviaculver #dfw #dallas
Olivia Culver brings her TikTok expertise to InterGlobal.

What I've found is that in 2026, the future of marketing isn't about shouting the loudest; it's about connecting on a human level. It's about building relationships and fostering trust. And that's exactly what Olivia does so well.

She understands that TikTok isn't just a platform for entertainment; it's a community. And to succeed on TikTok, you need to be a part of that community.

Content is King, but Community is Queen

Focus on building a loyal following through engagement and interaction.

This approach isn't just for restaurants or retail businesses. We're seeing demand for authentic TikTok marketing across industries – from real estate agents in Plano looking to connect with first-time homebuyers to tech startups in Frisco trying to attract young talent.

Everyone wants a piece of the Gen Z pie, but few know how to get it right.

Beyond TikTok: A Holistic Approach to Digital Marketing

While Olivia's expertise is primarily on TikTok, her understanding of social media trends and digital marketing principles extends far beyond a single platform.

She's helping us integrate TikTok strategies into our broader branding and web design efforts, creating a more cohesive and impactful online presence for our clients. We're using her insights to inform our AI services, too, ensuring we're leveraging the latest tech to reach the right audience, on the right platform, with the right message.

10xIncrease in Engagement
30%More Website Traffic

Consider a local boutique in the Bishop Arts District. We're not just creating TikTok videos for them; we're also optimizing their website for mobile, running targeted Instagram ads, and crafting engaging email campaigns.

Olivia's input helps us ensure that all these efforts are aligned and working together seamlessly to drive results.

Key Takeaways

  • Authenticity is paramount: Gen Z can spot inauthenticity a mile away.
  • TikTok is more than dance crazes: It's a powerful marketing tool when used correctly.
  • Holistic strategy is essential: Integrate TikTok with your other marketing efforts.

Want to learn how Olivia and the InterGlobal team can help you reach the next generation of customers? Reach out for a free consultation.

Frequently Asked Questions

What exactly does a TikTok specialist do?
A TikTok specialist develops and executes marketing strategies specifically for the TikTok platform. This includes creating engaging content, managing influencer collaborations, optimizing profiles for search, and analyzing data to improve performance.
Why is TikTok so important for reaching Gen Z?
TikTok has become a primary source of entertainment and information for Gen Z. Its short-form video format and algorithm-driven feed make it highly engaging and effective for reaching this demographic.
Is TikTok marketing only for certain types of businesses?
While some businesses may be a natural fit for TikTok (e.g., fashion, beauty, food), any business can benefit from a well-executed TikTok strategy. The key is to create content that is authentic, engaging, and relevant to your target audience.
How much does TikTok marketing cost?
The cost of TikTok marketing can vary widely depending on the scope of the campaign, the level of expertise required, and whether you're running paid ads. A basic organic strategy may cost a few hundred dollars per month, while a more comprehensive campaign with influencer collaborations and paid advertising can cost several thousand.
How can I measure the success of my TikTok marketing efforts?
Key metrics to track include follower growth, engagement rate (likes, comments, shares), video views, website traffic, and conversions. It's also important to monitor brand mentions and sentiment to understand how people are talking about your business on TikTok.
What are some common mistakes businesses make on TikTok?
Common mistakes include posting irrelevant or unengaging content, ignoring comments and messages, failing to optimize profiles, and not tracking results. It's also important to avoid being overly promotional and to focus on building relationships with your audience.
How does InterGlobal approach TikTok marketing?
InterGlobal takes a holistic approach to TikTok marketing, starting with a thorough understanding of your business goals and target audience. We then develop a custom strategy that includes content creation, influencer collaborations, platform optimization, and ongoing performance analysis. We also integrate TikTok into your broader digital marketing efforts to maximize impact.
What other social media platforms should Dallas businesses be focusing on in 2026?
While TikTok is crucial, other platforms like Instagram, YouTube, and even LinkedIn (for B2B) remain important. The best platform depends on your target audience and business goals. A comprehensive social media strategy should consider all relevant platforms.
Does InterGlobal offer training on TikTok marketing?
Yes, InterGlobal offers customized training programs for businesses that want to learn how to manage their own TikTok presence. These programs cover everything from content creation to platform optimization to analytics.
How can I see some examples of InterGlobal's work?
You can view our portfolio on our website to see examples of our web design, branding, and digital marketing work, including social media campaigns.
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InterGlobal Team

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