¿Página o Grupo de Facebook para tu Negocio? Guía 2026

Facebook for Business: Page vs. Group - What's Right for You?

Choosing between a Facebook Page and a Facebook Group for your business can be tricky. Many businesses in Dallas and Fort Worth grapple with this decision when aiming to connect with their customers. The optimal choice depends on your specific objectives.

At InterGlobal, a digital agency in Dallas, we frequently encounter businesses unsure about the best approach. Let's simplify the differences, cutting out unnecessary marketing jargon.

Understanding the Core Differences

A Facebook Page acts as your business's digital storefront. It's public, professional, and designed to showcase information about your company, products, and services. Think of it as the digital face of your shop. Anyone can view it, but active participation is typically managed.

Conversely, a Facebook Group fosters a community. It's a space where individuals sharing common interests can connect, exchange ideas, and discuss relevant topics. It’s more interactive and fosters a sense of community among members.

Page or Group: Which Should Your Business Choose?

The concise answer: Ideally, both. However, the priority hinges on your distinct goals.

Think of your Facebook Page as your online hub. It's where you direct people to learn more about who you are and what you offer. It functions similarly to your website within the Facebook ecosystem. A well-designed website and an optimized Facebook Page can synergize to amplify your online presence.

Page vs. Profile: The Right Choice for Business

This is a crucial point. Never, under any circumstances, use a personal Facebook profile to represent your business. This violates Facebook's terms of service and can lead to account suspension. Furthermore, a personal profile lacks the features and tools available on a Facebook Page, such as analytics, advertising capabilities, and the ability to add team members as administrators.

Always use a Facebook Page for your business. It's the professional choice and the only option that allows you to fully leverage Facebook's marketing capabilities.

Potential Drawbacks of Facebook Groups

While Facebook Groups can be a powerful tool, they also have potential downsides:

It's important to be prepared for these challenges and have a plan to address them. Designate a team member to moderate the group regularly and establish clear guidelines for participation. Don't be discouraged if growth is slow initially. Consistency and the value you provide to your members are key.

Monetizing Your Facebook Presence

Here's the truth: Facebook doesn't directly pay you for views on your Page or in your Group. There's no "pay-per-view" program like on YouTube. Monetization on Facebook is more indirect and relies on:

The revenue you can generate on Facebook varies widely based on your niche, audience, marketing strategy, and content quality. Some businesses generate thousands of dollars per month, while others see minimal returns. Experimentation, analysis, and strategy adjustments are crucial.

For context, the CPM (cost per thousand impressions) on Facebook Ads in Dallas can range from to , depending on your target audience and the time of year. The return on that investment depends on the effectiveness of your ad and the quality of your offer.

Advanced Facebook Strategies for 2026

The Facebook landscape is constantly evolving. Here are trends and strategies to consider: